While a website is a great way to promote your business on the Internet, you cannot expect your prospects to find it so easily on the get-go. Your business’ site needs to be optimised for search engines, making it more accessible to users and potentially increasing your leads and sales. Let Business Website Design Ireland handle the optimisation of your site and help you find success on the Web.
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How does search engine optimisation work?
Search engine optimisation, commonly abbreviated as SEO, refers to the enhancement of a website’s ranking on unpaid or organic search engines. This is done through various methods, such as creating relevant content that use specific keywords popular among users, or tweaking a webpage’s metadata (its title, page description, etc.). A website with very relevant and informative content will be highly appraised by search engine crawlers, which then display the site near or at the top ranks of results pages.
Why does your business need SEO?
Navigating the Internet is next to impossible without the aid of search engines, and it is through search engines that your customers will be looking for products and services that you could be offering. Although you might have what your consumers need, or you might be offering the most competitive prices on the market, it will be all for nothing if they cannot even find your website during their searches. Your business needs to be more prominent on search engines, so optimisation is a must. Indeed, Business Website Design Ireland helps your business specifically to rank highly on Google-based searches.
Why optimise for Google?
Google is perhaps the most popular search engine in use, and it helps that the company that maintains the engine commands more than half of the market share. It goes without saying that if you want to reach out to as many of your customers online, you will have to optimise for Google’s recommendations. We are updated with Google’s constant changes, so we can optimise your website to consistently rank high on the search engine.
White hat SEO
Business Website Design Ireland only performs “white hat” SEO to deliver you results. This means we only use legitimate optimisation techniques that Google and other search engines accept while avoiding underhanded methods. Search engines these days are so smart that they can penalise websites that try to play the system for higher rankings. If you want to dominate organic results the right way, you are going to need an expert that can produce quality content and properly tune your website, and we are happy to help.