You cannot dissociate your brand identity from the rest of your marketing campaign because it serves a very important role. Indeed, you should be raising awareness of your brand among your customers as part of your marketing efforts. Business Website Design Ireland can help you optimise your brand, letting your business’ name enter the consciousness of your customers.
What is brand optimisation?
In a nutshell, brand optimisation is all about establishing and maintaining a strong and credible presence for your business across different platforms on the Web. Examples of such platforms include websites, social media, blogs, and online directories, to name a few. With such a ubiquitous presence, your customers will grow familiar with your brand, and would be more likely to do business with you.
Why does your business need brand optimisation?
Customers these days are smarter and more Internet-savvy than they let on. They will not hesitate to take to the Web and research more about a particular product or service that they find interesting—and it is not just websites they are referring to. Consumers can check online review portals, directories, business listings, and even social media and online videos, to find more information about the products or services they need.
While you might have a fancy website for your business, if your business does not have a comprehensive presence that spans other platforms such as social media, you could be losing prospects. More than maintaining visibility on all possible channels, you also need to present your brand as a reliable and accommodating one. You need to consider engaging with your customers directly and addressing their specific needs, either by responding to their posts or replying to their messages on social media. Fortunately, Business Website Design Ireland can help you with all things—and more—to paint your business as a brand that your customers can trust.
Visibility Grade and Opportunity Rating per Search Traffic Category and Geo-targets
Target Locations Comparison per Search Traffic Category
How does Business Website Design Ireland do brand optimisation?
To optimise your brand and make your online customers more aware of your offerings, we perform the following:
We first conduct a research of your market, as well as your business’ current online visibility per search traffic category. We also take note of which geographic locations your business ranks the most for in searches, and compare your total visibility with your competitors. Afterward, we prepare a report based on our findings that we share with you. This report becomes the basis for our action plan, serving as a road map for your brand optimisation goals.
Our research continues even as we go along improving your brand’s presence on the Web. You can count on us to adjust our brand optimisation plans as needed to address your most pressing marketing concerns.
Content creation and optimisation
Based on the report we create, we then set to improve what web properties your currently maintain and/or create new ones if it is to your business’ advantage. We can optimise your website for better search engine visibility, manage your accounts on social media, as well as publish articles and videos online that are shared across different platforms to reach out to as many prospects as possible. We do all these, and even keep your content regularly updated, to keep your brand fresh in the minds of your customers.
We want to keep you updated on our brand optimisation developments. To that end, we prepare performance reports that track your web properties’ user traffic and exposure on search engines. The reports also keep you on the same page with us by notifying you of any headways we have made.
For more information about Business Website Design Ireland’s services, get in touch by filling out the form on our contact page.