What is Online Reputation Repair?
Online reputation repair is your image on the Internet. Online reputation repair (ORR) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found on the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Why is ORR Important to your Business
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.
Do you Google yourself or your company and you don’t like what you see?
- 44% of adults online have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber
- 50% of ALL Internet users over the age of 18 have left a review online
- 78% of Internet users conduct product research online; they believe reviews are the most credible form of advertising
- 86% of people surveyed had changed a purchase decision due to a bad review they saw online
Push down, if not eliminate, the negative pages on search engine results about the client based on identified search terms by strategically ranking target pages that also address the negative reputation of the subject through strategic content.
We will push to rank the following with high quality content:
Content Themes and Offsite Blogs