Having a website means spending a considerable amount of time and investment in Search Engine Optimization (SEO)in order to drive the traffic necessary to make the endeavor profitable. However, recent studies have indicated that user behavior is changing, making older website technology and promotional efforts antiquated and ineffective.Today’s users are interacting with the Internet much differently than they were even just a couple of years ago, spending more and more time conducting searches using mobile technology rather than through more traditional means such as desktops and laptops, making mobile-friendly websites a vital part of any online presence.
To address this shift in user behavior, many online property owners have spent the time and money to develop mobile-friendly versions of their websites. However, responsive website design offers more benefits to those who are looking for a way to bring outdated web designs into the future. Responsive web design is a term that refers to a web design technique that allows a website to automatically detect and reconfigure itself to be optimized on the device it is being viewed. This technology allows one website to be viewed in the same manner across all types of devices, traditional and mobile as well as adapt to any browser technology.
Google Loves Responsive
The key to finding success on the Internet is to rank well in Google search engine results pages. Because Google is always analyzing user behavior, they understand the growing need for mobile optimized Internet content and the value that responsive web design has for users. This is why Google gives more credibility to websites using this technology and ranks them better in search engine results pages.
One Website, One URL
Some website owners choose to develop separate mobile websites rather than revamping their current web properties using responsive web design techniques. However, this approach adds a layer of complexity to maintaining an online presence. Responsive web design allows web property owners to make updates to one website and see the changes replicate across all platforms rather than having to make changes across multiple URLs. This also helps when it comes to building authority in a specific niche. It’s no secret that stand alone mobile websites don’t rank well with search engines and it is often difficult to create the link between the main web property and the satellite mobile property within the user community. Responsive web design eliminates this complication.
User Experience is Enhanced
Responsive web design is centered around the user experience. Web properties that incorporate RWD are able to reduce bounce rate by keeping users on their sites longer thanks to the enhanced user experience.